Wednesday, June 29, 2011

Official Google Blog

Official Google Blog


Evolving the Google design and experience

Posted: 28 Jun 2011 01:33 PM PDT

Starting today, you might begin noticing that things look a little different across Google products. We're working on a project to bring you a new and improved Google experience, and over the next few months, you'll continue to see more updates to our look and feel. Even our classic homepage is getting a bit of a makeover:


New Google homepage with a smaller logo and links moved to the top and bottom edges of the browser for a cleaner look

The way people use and experience the web is evolving, and our goal is to give you a more seamless and consistent online experience—one that works no matter which Google product you're using or what device you're using it on. The new Google experience that we've begun working toward is founded on three key design principles: focus, elasticity and effortlessness.
  • Focus: Whether you're searching, emailing or looking for a map, the only thing you should be concerned about is getting what you want. Our job is to provide the tools and features that will get you there quickly and easily. With the design changes in the coming weeks and months, we're bringing forward the stuff that matters to you and getting all the other clutter out of your way. Even simple changes, like using bolder colors for actionable buttons or hiding navigation buttons until they're actually needed, can help you better focus on only what you need at the moment.
  • Elasticity: In the early days, there was pretty much just one way to use Google: on a desktop computer with an average-sized monitor. Over a decade later, all it takes is a look around one's home or office at the various mobile devices, tablets, high-resolution monitors and TVs to see a plethora of ways to access the web. The new design will soon allow you to seamlessly transition from one device to another and have a consistent visual experience. We aim to bring you this flexibility without sacrificing style or usefulness.
  • Effortlessness: Our design philosophy is to combine power with simplicity. We want to keep our look simple and clean, but behind the seemingly simple design, use new technologies like HTML5, WebGL and the latest, fastest browsers to make sure you have all the power of the web behind you.
Constant revision and improvement is part of our overarching philosophy. For example, last year we introduced an updated look and feel to our search results, and if you compare the original Google homepage to today's version, you'll see that a makeover every so often can certainly be refreshing:


Original Google homepage in 1997

Starting today and over the course of the next few months, look for a series of design improvements across all our products, including Google Search, Google Maps and Gmail.

Introducing the Google+ project: Real-life sharing, rethought for the web

Posted: 28 Jun 2011 10:57 AM PDT

Update: For our international readers, this post is also available in French, German, Italian, Japanese, Portuguese, Russian and Spanish. - Ed.

Among the most basic of human needs is the need to connect with others. With a smile, a laugh, a whisper or a cheer, we connect with others every single day.

Today, the connections between people increasingly happen online. Yet the subtlety and substance of real-world interactions are lost in the rigidness of our online tools.

In this basic, human way, online sharing is awkward. Even broken. And we aim to fix it.

We'd like to bring the nuance and richness of real-life sharing to software. We want to make Google better by including you, your relationships, and your interests. And so begins the Google+ project:




+Circles: share what matters, with the people who matter most
Not all relationships are created equal. So in life we share one thing with college buddies, another with parents, and almost nothing with our boss. The problem is that today's online services turn friendship into fast food—wrapping everyone in "friend" paper—and sharing really suffers:
  • It's sloppy. We only want to connect with certain people at certain times, but online we hear from everyone all the time.
  • It's scary. Every online conversation (with over 100 "friends") is a public performance, so we often share less because of stage fright.
  • It's insensitive. We all define "friend" and "family" differently—in our own way, on our own terms—but we lose this nuance online.
In light of these shortcomings we asked ourselves, "What do people actually do?" And we didn't have to search far for the answer. People in fact share selectively all the time—with their circles.

From close family to foodies, we found that people already use real-life circles to express themselves, and to share with precisely the right folks. So we did the only thing that made sense: we brought Circles to software. Just make a circle, add your people, and share what's new—just like any other day:




+Sparks: strike up a conversation, about pretty much anything
Healthy obsessions inspire sharing, and we've all got one (or two, or three...). Maybe it's muscle cars, or comic books, or fashion, but the attraction is always the same: it comes up in conversation, we immediately jump in, and we share back and forth with other fans. Often for hours. The trick is getting things started, and getting over that initial hump. Fortunately, the web is the ultimate icebreaker.

The web, of course, is filled with great content—from timely articles to vibrant photos to funny videos. And great content can lead to great conversations. We noticed, however, that it's still too hard to find and share the things we care about—not without lots of work, and lots of noise. So, we built an online sharing engine called Sparks.

Thanks to Google's web expertise, Sparks delivers a feed of highly contagious content from across the Internet. On any topic you want, in over 40 languages. Simply add your interests, and you'll always have something to watch, read and share—with just the right circle of friends:




+Hangouts: stop by and say hello, face-to-face-to-face
Whether it's inside a pub or on a front porch, human beings have always enjoyed hanging out. And why not? It's how we unwind, recharge, and spend unscheduled time with old and new friends alike. Hanging out is deceptively simple though, and the nuance gets lost online.

Just think: when you walk into the pub or step onto your front porch, you're in fact signaling to everyone around, "Hey, I've got some time, so feel free to stop by." Further, it's this unspoken understanding that puts people at ease, and encourages conversation. But today's online communication tools (like instant messaging and video-calling) don't understand this subtlety:
  • They're annoying, for starters. You can ping everyone that's "available," but you're bound to interrupt someone's plans.
  • They're also really awkward. When someone doesn't respond, you don't know if they're just not there, or just not interested.
With Google+ we wanted to make on-screen gatherings fun, fluid and serendipitous, so we created Hangouts. By combining the casual meetup with live multi-person video, Hangouts lets you stop by when you're free, and spend time with your Circles. Face-to-face-to-face:




+Mobile: share what's around, right now, without any hassle
These days a phone is the perfect sharing accessory: it's always with you, it's always online, and it's how we stay close with our closest friends. We didn't want "just" a mobile experience, however, so with Google+ we focused on things (like GPS, cameras, and messaging) to make your pocket computer even more personal.

+Location, location, location
In life, the places we visit shape conversations in lots of meaningful ways. If we call John from the airport, he'll likely ask about our trip. Or if Jane texts from a nearby restaurant, we might join her for dessert. With Google+ you can add your location to every post. (Or not. It's always up to you.)

+Instant Upload
Getting photos off your phone is a huge pain, so most of us don't even bother. Of course pictures are meant to be shared, not stranded, so we created Instant Upload to help you never leave a photo behind. While you're snapping pictures, and with your permission, Google+ adds your photos to a private album in the cloud. This way they're always available across your devices—ready to share as you see fit.




+Huddle
Coordinating with friends and family in real-time is really hard in real life. After all, everyone's on different schedules, in different places, and plans can change at any moment. Phone calls and text messages can work in a pinch, but they're not quite right for getting the gang together. So Google+ includes Huddle, a group messaging experience that lets everyone inside the circle know what's going on, right this second.




Starting today Google+ is available on Android Market and the mobile web, and it's coming soon to the App Store.

+You: putting you first, all across Google
That's the Google+ project so far: Circles, Sparks, Hangouts and mobile. We're beginning in Field Trial, so you may find some rough edges, and the project is by invitation only. But online sharing needs a serious re-think, so it's time we got started. There's just one more thing—really the only thing: You.

You and over a billion others trust Google, and we don't take this lightly. In fact we've focused on the user for over a decade: liberating data, working for an open Internet, and respecting people's freedom to be who they want to be. We realize, however, that Google+ is a different kind of project, requiring a different kind of focus—on you. That's why we're giving you more ways to stay private or go public; more meaningful choices around your friends and your data; and more ways to let us know how we're doing. All across Google.

When your invite arrives we hope you'll join the project. But it's entirely up to +You.

Tuesday, June 28, 2011

Official Google Blog

Official Google Blog


Celebrating Pride 2011

Posted: 28 Jun 2011 08:00 AM PDT

More than a thousand Googlers participated in Pride celebrations in a dozen cities to support equality and remember the sacrifices of those who have made life better for members of the LGBT* community today. While we celebrated the legalization of marriage equality in New York, the state where the gay rights movement in the United States began more than 40 years ago, our participation was especially global this year: we were at Mardi Gras in Sydney, Australia for the first time and supported Pink Dot in Singapore. From San Francisco to Dublin to Tel Aviv to Boston, we stepped out in large numbers for Pride parades around the world in a colorful swirl of Gaygler and Android Pride t-shirts. As in years past, we featured a month-long easter egg in our search results worldwide to celebrate Pride, adding a rainbow next to the search box for a number of Pride-related queries including [lgbt], [marriage equality] and [pride 2011].

But it's not just during Pride week that we celebrate and promote equality and diversity. We've partnered with various organizations and earlier this year employees contributed their stories to the It Gets Better project.

In addition to our external efforts, we're also working from within. Recently, we extended domestic partner benefits in regions such as China and Hong Kong. Last year, Google adopted a policy promoting benefits equality through a gross-up on imputed taxes for health insurance. We provided the equivalent of the Family and Medical Leave Act for same-sex domestic partners and updated the definition of infertility. Happily, over the last year we've been approached by many organizations looking to do the same.

Gayglers around the globe created this video to increase awareness about the LGBT community at Google, and we're happy to share it with you today.






Posted by Cynthia Yeung, Strategic Partner Development Team

*LGBT stands for lesbian, gay, bisexual or transgender but, without letting the acronym get too unwieldy, is also intended to include people who identify as queer, asexual or intersex, amongst others.

Examining the impact of clean energy innovation

Posted: 28 Jun 2011 04:00 AM PDT

At Google, we're committed to using technology to solve one of the greatest challenges we face as a country: building a clean energy future. That's why we've worked hard to be carbon neutral as a company, launched our renewable energy cheaper than coal initiative and have invested in several clean energy companies and projects around the world.

But what if we knew the value of innovation in clean energy technologies? How much could new technologies contribute to our economic growth, enhance our energy security or reduce greenhouse gas (GHG) emissions? Robust data can help us understand these important questions, and the role innovation in clean energy could play in addressing our future economic, security and climate challenges.

Through Google.org, our energy team set out to answer some of these questions. Using McKinsey's Low Carbon Economics Tool (LCET), we assessed the long-term economic impacts for the U.S. assuming breakthroughs were made in several different clean energy technologies, like wind, geothermal and electric vehicles. McKinsey's LCET is a neutral, analytic set of interlinked models that estimates the potential economic and technology implications of various policy and technology assumptions.

The analysis is based on a model and includes assumptions and conclusions that Google.org developed, so it isn't a prediction of the future. We've decided to make the analysis and associated data available everywhere because we believe it could provide a new perspective on the economic value of public and private investment in energy innovation. Here are just some of the most compelling findings:
  • Energy innovation pays off big: We compared "business as usual" (BAU) to scenarios with breakthroughs in clean energy technologies. On top of those, we layered a series of possible clean energy policies (more details in the report). We found that by 2030, when compared to BAU, breakthroughs could help the U.S.:
    • Grow GDP by over $155 billion/year ($244 billion in our Clean Policy scenario)
    • Create over 1.1 million new full-time jobs/year (1.9 million with Clean Policy)
    • Reduce household energy costs by over $942/year ($995 with Clean Policy)
    • Reduce U.S. oil consumption by over 1.1 billion barrels/year
    • Reduce U.S. total carbon emissions by 13% in 2030 (21% with Clean Policy)
  • Speed matters and delay is costly: Our model found a mere five year delay (2010-2015) in accelerating technology innovation led to $2.3-3.2 trillion in unrealized GDP, an aggregate 1.2-1.4 million net unrealized jobs and 8-28 more gigatons of potential GHG emissions by 2050.
  • Policy and innovation can enhance each other: Combining clean energy policies with technological breakthroughs increased the economic, security and pollution benefits for either innovation or policy alone. Take GHG emissions: the model showed that combining policy and innovation led to 59% GHG reductions by 2050 (vs. 2005 levels), while maintaining economic growth.
This analysis assumed that breakthroughs in clean energy happened and that policies were put in place, and then tried to understand the impact. The data here allows us to imagine a world in which the U.S. captures the potential benefits of some clean energy technologies: economic growth, job generation and a reduction in harmful emissions. We haven't developed the roadmap, and getting there will take the right mix of policies, sustained investment in technological innovation by public and private institutions and mobilization of the private sector's entrepreneurial energies. We hope this analysis encourages further discussion and debate on these important issues.

The J. Paul Getty Museum collection comes alive with Google Goggles

Posted: 27 Jun 2011 01:34 PM PDT

The Google Goggles team has worked with The J. Paul Getty Museum in Los Angeles to "Goggles-enable" their permanent collection of paintings. Now you can use the Google Goggles app on your phone to take a photo of any of the paintings in the Getty's permanent collection and instantly access information about the work from both the Getty's mobile-optimized webpage about the painting and from around the web. Instead of being limited to the amount of information that fits on the wall next to a painting, Getty museum staff can now share a fuller story that all visitors can enjoy online.

From your phone you can read and hear commentary from artists, curators, conservators or the works of art themselves, such as the anthropomorphic voice of the pig in the Adoration of the Magi. Snap a quick shot of the artwork and have an interactive experience with what is on the wall in front of you—all in in the palm of your hand (just remember to respect museum photography rules and to turn off your flash).

 

Google Goggles results and the Getty webpage for Portrait of the Sisters Bonaparte

If you want to take your art history lesson home with you, you can store a record of the art you captured by enabling Search History on your Android phone. In fact, anytime you stumble across a piece of art, whether it be a reproduction on a poster or a print in a book, you can take a photo with your phone and Goggles will recognize it and supply you with rich info.

Download Google Goggles for your Android or iOS device as part of the Google Search app, and give it a try if you stop by the Getty. You can also view the J. Paul Getty Museum collection online at http://www.getty.edu/art. For more information about the Getty-Goggles project, visit mobile.getty.edu/gettygoggles or scan the QR code below.


Posted by Shailesh Nalawadi, Product Manager

Monday, June 27, 2011

Official Google Blog

Official Google Blog


Webbing the gap between science and the public

Posted: 27 Jun 2011 09:42 AM PDT

We recently held an Innovation Workshop for the 2011 Google Science Communication Fellows, a group of early to mid-career PhD scientists chosen for their leadership in climate change research and communication. The Fellows spent three days together alongside Googlers and external experts at the Googleplex in Mountain View, Calif. exploring the potential of information technology and social media to spur public engagement.

All 21 of the 2011 Fellows are experienced science communicators, trained in using traditional media to bridge the gap between complex science and the general public. This workshop was an opportunity for them to explore new media communications optimized for the age of the web; or, as as I like to say, learning how to "web" the gap between the science community and the larger world in the digital age.
We organized the workshop around three themes:
  1. Understanding the public. This session introduced trending tools— like search, Google Trends and Correlate—that can be used to gather data from search queries and online discussions. If you're curious, watch Google user experience researcher, Dan Russel, give the Fellows a 101 on how people search, and what they're looking for.
  2. Documenting your science story. Here, the Fellows played around with Google Earth, Fusion Tables and YouTube to learn how to create interactive and engaging stories with science data, which could then be shared with a broad audience. For more on this, visit the Science Communications Fellows talks page on YouTube.
  3. Joining the conversation. In this session, Googler Chris Messina, a developer advocate, took the Fellows on a journey into the social web, illustrating by examples the power of the crowd in shaping ideas and building understanding across diverse social networks. You can view Chris's outstanding talk here.
Several external experts participated in the workshop as well, including Andy Revkin, Dot Earth blogger and senior fellow of environmental understanding at Pace University. Andy gave a thought-provoking keynote the first evening, which also included a self-composed ditty about the fossil age (look out Schoolhouse Rock!).

Armed with new knowledge on "webbing the gap," the Fellows are now developing project proposals to put what they learned into practice. Proposal selections will be made later this summer. You can learn more about tools for science communication in the digital age and the innovation workshop at our site here. Stay tuned for future opportunities for participating in this program.

Updated and more detailed Transparency Report

Posted: 27 Jun 2011 07:59 AM PDT

Our Transparency Report discloses the information that governments have asked for over the past six months. For our latest batch of data, covering July through December 2010, we wanted to improve the way we give you the information, so we've updated the look of the report and added more details.

We've highlighted some significant changes in the data and provided context about why those changes may have occurred during this reporting period. We've also made it easier for you to spot trends in the data yourself. For example, we've changed the format so you can now see data on a country-by-country basis. We're also clearly disclosing the reasons why we've been asked to remove content—such as an allegation of defamation or hate speech.


For the first time, we're also revealing the percentage of user data requests we've complied with in whole or in part. This gives you a better idea of how we've dealt with the requests we receive from government agencies—like local and federal police—for data about users of our services and products.

Our goal is to provide our users access to information and to protect the privacy of our users. Whenever we receive a request, we first check to make sure it meets both the letter and spirit of the law before complying. When possible, we notify affected users about requests for user data that may affect them. And, if we believe a request is overly broad, we will seek to narrow it.

We hope that our website improvements help you to see more clearly how the web is shaped by government influence and how Google responds to requests for information and removals.

Saturday, June 25, 2011

Official Google Blog

Official Google Blog


Google Apps highlights – 6/24/2011

Posted: 24 Jun 2011 03:24 PM PDT

This is part of a regular series of Google Apps updates that we post every couple of weeks. Look for the label "Google Apps highlights" and subscribe to the series. - Ed.

There's no slowing down as we head into summer. In the last couple weeks, we made improvements to Google Sync for iOS devices, streamlined collaboration in Microsoft ® Office files, added mobile display options for Google Sites and welcomed many big organizations, including the state of Wyoming, onto Google Apps.

Search all email from iOS devices, and more
Google Sync brings your email, calendar and contacts to four popular phone platforms. Last Wednesday, we improved Google Sync for iOS devices in three ways. One, you can now search all of your Gmail from your iPhone or iPad, beyond just the messages stored on your phone. Two, you can accept, decline and edit calendar events from your device, and three, you can send email from a custom email address if you use Gmail's "Send mail as" feature. This is useful if you like to manage email in Gmail, but want emails you sent to look like they're coming from a school or business email address.


Paste images into Gmail messages
As of Monday, if you use the latest version of Chrome, you can now paste images into Gmail's compose window right from your clipboard. If you copy an image from the web or another email, it's a cinch to paste it directly into a message.

Improvements to Google Cloud Connect for Microsoft Office
With Google Cloud Connect, you can collaborate with others simultaneously through Google's cloud in Word, Excel and PowerPoint files without sending attachments back and forth. People told us they wanted a faster way to open files with Google Cloud Connect so on Tuesday we streamlined that process. Now you can open native Office files saved in Google Docs right from Word, Excel and PowerPoint.


Mobile rendering for Google Sites
It's important that you can be just as productive on your phone's small screen as on a full computer display, so yesterday we made Google Sites work even better on mobile devices. You can now configure your sites to automatically render for smaller screens on Android and iOS devices, making the content much easier to read and navigate. In addition, you can also browse and search the sites that you manage through an interface that's also been optimized for a mobile device's smaller screen.


Who's gone Google?
It's been another bumper couple weeks with tens of thousands more organizations moving to Google Apps. This week, the State of Wyoming became the first to move all state government employees to Google Apps. Matt Mead, Governor of Wyoming, was on-hand for a "cable cutting" ceremony to celebrate the 10,000 user transition to the cloud, which was managed smoothly by deployment partner Tempus Nova.

In the private sector, all 8,400 employees at The McClatchy Company are "going Google" across the business' 30 newspapers. The company is anticipating a stack of benefits from Google Apps, including standardization on a single email solution, simpler shared calendaring, improved collaboration even when mobile, significant cost savings and a level of service that they weren't seeing from their historical provider, not to mention great employee enthusiasm for the IT group's decision.

Even though it's summer vacation, we saw many schools keeping busy by moving to Google's cloud. A warm welcome goes out to the Wisconsin K-12 school system (900,000 users), CSU Monterey Bay (10,000 users) and the Indian Youth Congress (28,000 users). Schools will be able to enjoy even more Gmail storage now too; we're bumping up the quota to 25GB for all education accounts!

I hope these product updates and customer stories help you and your organization get even more from Google Apps. For more details and the latest news, check out the Google Apps Blog.


An update on Google Health and Google PowerMeter

Posted: 24 Jun 2011 11:01 AM PDT

In the coming months, we're going to retire two products that didn't catch on the way we would have hoped, but did serve as influential models: Google Health (retiring January 1, 2012; data available for download through January 1, 2013) and Google PowerMeter (retiring September 16, 2011). Both were based on the idea that with more and better information, people can make smarter choices, whether in regard to managing personal health and wellness, or saving money and conserving energy at home. While they didn't scale as we had hoped, we believe they did highlight the importance of access to information in areas where it's traditionally been difficult.

We're making this announcement well in advance to give you plenty of time to download the information you might have stored in either product or to transfer it to another service, and we're making it easy for you to do it in a variety of formats. More on how that works below.

More broadly, we remain committed as always to helping people around the world access and use information pertinent to them. We'll continue to pursue this goal and to encourage government and industry to do the same.

Google Health
When we launched Google Health, our goal was to create a service that would give people access to their personal health and wellness information. We wanted to translate our successful consumer-centered approach from other domains to healthcare and have a real impact on the day-to-day health experiences of millions of our users.

Now, with a few years of experience, we've observed that Google Health is not having the broad impact that we hoped it would. There has been adoption among certain groups of users like tech-savvy patients and their caregivers, and more recently fitness and wellness enthusiasts. But we haven't found a way to translate that limited usage into widespread adoption in the daily health routines of millions of people. That's why we've made the difficult decision to discontinue the Google Health service. We'll continue to operate the Google Health site as usual through January 1, 2012, and we'll provide an ongoing way for people to download their health data for an additional year beyond that, through January 1, 2013. Any data that remains in Google Health after that point will be permanently deleted.

If you're a Google Health user, we've made it easy for you to retrieve your data from Google Health any time before January 1, 2013. Just go to the site to download your information in any of several formats: you can print and save it, or transfer it to other services that support industry-standard data formats. Available formats include:
  • Printable PDF including all the records in your Google Health profile
  • Industry-standard Continuity of Care Record (CCR) XML that can be imported into other personal health tools such as Microsoft® HealthVault™
  • Comma-separated value (CSV) files that can be imported into spreadsheets and database programs for ongoing tracking and graphing
  • HTML and XML versions of the original "data notices" sent to your Google Health profile by linked data providers
  • A unified ZIP archive that includes all files you've uploaded to your profile, plus all of the formats above
Over the coming weeks we'll also be adding the ability to directly transfer your health data to other services that support the Direct Project protocol, an emerging open standard for efficient health data exchange. And while we'll discontinue the Google Health service at the beginning of 2012, we'll keep these download options available for one more year, through the start of 2013. This approach to download and transfer capability is part of Google's strong commitment to data liberation principles: providing free and easy ways for users to maintain control of their data and move it out of Google's services at any time.

In the end, while we weren't able to create the impact we wanted with Google Health, we hope it has raised the visibility of the role of the empowered consumer in their own care. We continue to be strong believers in the role information plays in healthcare and in improving the way people manage their health, and we're always working to improve our search quality for the millions of users who come to Google every day to get answers to their health and wellness queries.

Google PowerMeter
We first launched Google PowerMeter as a Google.org project to raise awareness about the importance of giving people access to data surrounding their energy usage. Studies show that having simple access to such information helps consumers reduce their energy use by up to 15%; of course, even broader access to this information could help reduce energy use worldwide.

Since our launch, there's been more attention given to this notion of people easily accessing their energy data. The installation of smart meters and other home energy devices is picking up steam, and states like California and Texas are moving forward to finalize policies and programs in this area. Earlier this month, the White House announced a goal of giving all consumers access to their energy usage in computer-friendly formats as part of a national plan for modernizing the electricity grid.

We're pleased that PowerMeter has helped demonstrate the importance of this access and created something of a model. However, our efforts have not scaled as quickly as we would like, so we are retiring the service. PowerMeter users will have access to the tool until September 16, 2011. We have made it easy for you to download your data: simply log in to your account and go to "Account Settings" to export to a CSV (Comma Separated Values) file. We will be contacting users directly with more information on this process.

Momentum is building toward making energy information more readily accessible, and it's exciting to see others drive innovation and pursue opportunities in this important new market. We're proud of what we've accomplished with PowerMeter and look forward to what will develop next in this space.

By helping people make more informed decisions through greater access to more information, we believe Google Health and PowerMeter have been trailblazers in their respective categories. Ultimately though, we want to satisfy the most pressing needs for the greatest number of people. In the case of these two products, our inability to scale has led us to focus our priorities elsewhere.

As always, we welcome your feedback; please share your thoughts and opinions with us at health-feedback@google.com or powermeter-feedback@google.com. We won't be able to respond to every email, but we promise we'll listen.