Tuesday, July 26, 2011

Official Google Blog

Official Google Blog


Making local online advertising easy with Google AdWords Express

Posted: 25 Jul 2011 01:16 PM PDT

(Cross-posted on the Lat Long, Inside AdWords and Small Business blogs)

Today, we're officially introducing AdWords Express, a faster and simpler way to start advertising online in under five minutes. We first launched this product as Google Boost last October for a small number of local businesses. Since then, we've continued to improve the product and enabled all U.S. businesses new to online advertising to reach customers with ease. AdWords Express is designed to help local businesses that aren't already AdWords advertisers create effective campaigns—watch the video below to see how you can create and run an online campaign from start to finish in just a few clicks:



AdWords Express helps potential customers find your website or Place page, and gives you a quick and straightforward way to connect with them and grow your business. You simply provide some basic business information, create your ad, and your campaign is ready to go.


After you sign up, the campaign will be automatically managed for you. AdWords Express will figure out which searches should trigger your ad to appear and displays it when these searches happen. Your ad will be shown in the Ads section of search results pages—on the top or right hand side—and in Google Maps with a distinctive blue pin. Customers can see your ad whether they're searching on laptops or mobile phones.


As with all our ad products, you pay only when a customer clicks on your ad. To make things even easier, AdWords Express optimizes your ads to get the most out of your advertising campaign and budget.

Many businesses are already finding success through AdWords, but we know many of you are looking for an easier way to begin advertising online. Visit www.google.com/awexpress to sign up or learn more about how it works.

Monday, July 25, 2011

Official Google Blog

Official Google Blog


Think Quarterly: new insights and perspectives for our partners

Posted: 25 Jul 2011 08:19 AM PDT

We use research, analysis and insights—from inside and outside Google—to inform our decision-making and our products. We've spoken to a lot of our partners about how to help them access the same insights and conversations that inform our strategies, and today we're announcing a thought experiment for our clients called Think Quarterly. It's intended to be a snapshot of what Google and other industry leaders are thinking about and inspired by today.

The first edition focuses on the broad concept of "innovation" and provides some perspectives on how it's possible to simultaneously lead and change the direction of an industry. We've included content from Macy's CMO Peter Sachse on the future of mobile retail marketing, Ogilvy & Mather's Russell Davies on the "Internet of Things," and our very own Amit Singhal on how science fiction is becoming a reality in search.

Our aim with Think Quarterly is to regularly tap our homegrown visionaries, as well as heads of industry, innovators and experts from around the world, to lend their insights and analyses to our partners who are seeking to navigate the ever-changing digital world. We hope you enjoy (and +1) it at ThinkWithGoogle.com/quarterly.

Saturday, July 23, 2011

Official Google Blog

Official Google Blog


Google Apps highlights – 7/22/2011

Posted: 22 Jul 2011 05:49 PM PDT

This is part of a regular series of Google Apps updates that we post every couple of weeks. Look for the label "Google Apps highlights" and subscribe to the series. - Ed.

We've added more than a dozen new features to Google Apps so far in July. Read on to learn about a few of our favorites: a new look for Gmail and Google Calendar, ways we've made Gmail safer and easier to use, a couple new mobile capabilities and more.

Preview new looks for Gmail and Google Calendar
A couple weeks ago we began rolling out a visual refresh to Gmail and Google Calendar, which is consistent with design changes happening across many other Google products. The idea is to make the interfaces even more focused, elastic and effortless. If you'd like to see the new look, you can try it out in Gmail and Google Calendar now.


Pick your favorite inbox style
In addition to Gmail's new look, we added new options to let you choose an inbox layout that best suits your email habits. You can decide between Priority Inbox, important messages first, starred messages first or unread messages first—or stick with a classic inbox style.


Make multiple calls in Gmail
A while back we added the ability to place phone calls to land lines and mobile phones from your Gmail browser window for free or at greatly reduced calling rates. On Wednesday we made this feature better by allowing multiple simultaneous calls. You can place a second call by putting your first call on hold, or put your first call on hold to pick up another incoming phone call.


View ZIP and RAR contents from Gmail attachments
Before last week, when you received a ZIP or RAR attachment you had to download the file and extract its contents to view what someone sent you. Now you can simply view the contents of ZIP and RAR in your browser without the hassle of downloading and extracting. This is a faster, safer and more affordable way of viewing attachments than opening potentially harmful files with software on your computer.


Phishing detection
Gmail has also started keeping you safer by displaying more information about the origin of certain messages. Email coming from senders who aren't in your contact list will display the sender's full email address. We'll also show you when messages come from an email-sending service (like a news site's article sharing system) and display a warning when it looks like the sender may have spoofed a Gmail address.


Read receipts for business and government customers
Many organizations that use Gmail have asked for a way to tell if important sent email has been opened, and since Tuesday, Google Apps for Business and Government administrators can activate read receipts from the control panel. Administrators can control which users can request or return read receipts, and whether receipts are issued automatically or manually by recipients.


New spreadsheet keyboard shortcut menu and PPTX support
In Google Docs, this week we added a handy keyboard shortcut cheat sheet to help you work more quickly in spreadsheets. Just hit Ctrl+/ (or Cmd+/ on a Mac) to bring up the keyboard shortcut guide. We also launched support for PPTX conversions, so now you can bring all those PowerPoint files from your desktop into Google Docs, and edit them with your classmates and colleagues from the browser.


More options for videos in Google Docs
Recently we made it easier to work with videos that you upload Google Docs. Now you can embed Google Docs videos into Google Sites pages, embed them on other webpages and even add text captions to your videos.


Share files from the Google Docs Android app
In April we introduced the Google Docs app for Android devices, making it easier to find and open Google Docs files on your phone or tablet. A couple weeks ago we added the ability to share files right from the Google Docs app, so now you're covered when you need to give others access to a document, spreadsheet, presentation or any other type of a file when you're on the move.


Five new mobile site templates
The Google Sites mobile experience also got an upgrade. We added five new mobile site templates to make it easy to build and launch a site that looks great on the small screen. This video explains how:



Who's gone Google?
It's been another banner few weeks for new customers. A hearty welcome goes out to Aperam, Nexteer, Premier Salons, Quality Distribution and tens of thousands of other businesses that moved to Google Apps since our last update. We also welcome our new education and government customers, including the University of Connecticut and the City of Pittsburgh!

I hope these product updates and customer stories help you and your organization get even more from Google Apps. For more details and the latest news, check out the Google Apps Blog.

Generating Genius in the U.K. with young black talent

Posted: 22 Jul 2011 09:54 AM PDT

On July 14, Google U.K. launched a partnership with Generating Genius at an event in our London office. Google director Adrian Joseph, Member of Parliament Simon Hughes and advisor on culture and youth Munira Mirza spoke alongside Generating Genius founder Tony Sewell. They stressed the importance of encouraging students from underrepresented backgrounds to receive higher education degrees and inspiring them to become innovators in the technology industry. Afterward, two program participants shared their Generating Genius experiences and their plans for university this fall.

Joining forces with Generating Genius is part of our ongoing commitment to provide exceptionally talented young black students from London's inner city schools with the key computing and technology skills needed to apply for the very best computer science degrees. We believe it's crucial to get students engaged in computer science early and enable them to become creators—not just consumers—of technology.

Students accepted into the Generating Genius program are guided via mentors through engineering summer schools and weekend programs for a full five years (from 13 to 18 years of age). Early results of the program have been fantastic: all of the first participants to graduate from the program have received offers to attend elite universities this autumn. Ninety-five percent of them are the first in their families to go on to higher education. Google's funding is enabling Generating Genius to include girls this year for the first time, as well as helping to expand upon the computer science component of the program.

Director of Generating Genius Tony Sewell (center) and two students who have completed five years in the program and are now headed to elite universities to study computer science and physics.

This partnership follows on the heels of the Top Black Talent Program that we kicked off in April, which recruits talented computer science students from African Caribbean Society chapters at U.K. universities for a mentoring program at Google. Paired with a Google mentor, the students attended a series of talks and workshops, including career-focused sessions with resume and interviewing advice and technical discussions that provided real-life insights into the tech industry.

You can hear more from Googlers, executives, scholars and partners about our programs and initiatives for minority students by watching our You Tube video. For further details on the Top Black Talent program or to register for the next cohort of Top Black Talent students, please get in touch. And for more on our general education outreach, visit google.com/edu.

Friday, July 22, 2011

Official Google Blog

Official Google Blog


Sculpting an interactive doodle for Alexander Calder's birthday

Posted: 21 Jul 2011 09:07 PM PDT

Our homepage doodle today celebrates the birthday of Alexander Calder, an American artist best known for inventing the mobile.

Last year I wandered into a white room at Museum of Contemporary Art, Chicago full of Alexander Calder's delicate "objects," all beautifully balanced and proportioned, moving gently in the air currents like a whimsical metal forest. Calder took ordinary materials at hand—wire, scraps of sheet metal—and made them into brilliant forms, letting space and motion do the rest. As an engineer, I work with abstractions, too, so this really struck me.

But you kind of want to play with the things. They do not let you do that at museums.

So I coded up a very basic demo of a mobile and showed it to a friend, who showed it to one of our doodlers—and then this amazing thing happened: talented artists and engineers who liked the idea just started to help! What we ended up with is way cooler than anything I could have built on my own. I'm proud to work for a company where an idea like this can actually happen.

This is Google's first doodle made entirely using HTML5 canvas, so you need to use a modern browser to interact with it. It runs a physics simulation on the mobile's geometry, and then does realtime 3D rendering with vector graphics. Only recently have browsers advanced to the point where this is possible.

I like to think Calder would have appreciated today's doodle, since we're setting up shapes and abstractions and letting them act on their own. Hint: try it out on a laptop with an accelerometer!

Thursday, July 21, 2011

Official Google Blog

Official Google Blog


More wood behind fewer arrows

Posted: 20 Jul 2011 03:35 PM PDT

Last week we explained that we're prioritizing our product efforts. As part of that process, we've decided to wind down Google Labs. While we've learned a huge amount by launching very early prototypes in Labs, we believe that greater focus is crucial if we're to make the most of the extraordinary opportunities ahead.

In many cases, this will mean ending Labs experiments—in others we'll incorporate Labs products and technologies into different product areas. And many of the Labs products that are Android apps today will continue to be available on Android Market. We'll update you on our progress via the Google Labs website.

We'll continue to push speed and innovation—the driving forces behind Google Labs—across all our products, as the early launch of the Google+ field trial last month showed.

Update 3:36pm: To clarify: we don't have any plans to change in-product experimentation channels like Gmail Labs or Maps Labs. We'll continue to experiment with new features in each of our products.

Faculty from across the Americas meet in New York for the Faculty Summit

Posted: 20 Jul 2011 11:50 AM PDT

(Cross-posted on the Research Blog)

Last week, we held our seventh annual Computer Science Faculty Summit. For the first time, the event took place at our New York City office; nearly 100 faculty members from universities in the U.S., Canada and Latin America attended. The two-day Summit focused on systems, artificial intelligence and mobile computing. Alfred Spector, VP of research and special initiatives, hosted the conference and led lively discussions on privacy, security and Google's approach to research.

Google's Internet evangelist, Vint Cerf, opened the Summit with a talk on the challenges involved in securing the "Internet of things"—that is, uniquely identifiable objects ("things") and their virtual representations. With almost 2 billion international Internet users and 5 billion mobile devices out there in the world, Vint expounded upon the idea that Internet security is not just about technology, but also about policy and global institutions. He stressed that our new digital ecosystem is complex and large in scale, and includes both hardware and software. It also has multiple stakeholders, diverse business models and a range of legal frameworks. Vint argued that making and keeping the Internet secure over the next few years will require technical innovation and global collaboration.

After Vint kicked things off, faculty spent the two days attending presentations by Google software engineers and research scientists, including John Wilkes on the management of Google's large hardware infrastructure, Andrew Chatham on the self-driving car, Johan Schalkwyk on mobile speech technology and Andrew Moore on the research challenges in commerce services. Craig Nevill-Manning, the engineering founder of Google's NYC office, gave an update on Google.org, particularly its recent work in crisis response. Other talks covered the engineering work behind products like Ad Exchange and Google Docs, and the range of engineering projects taking place across 35 Google offices in 20 countries. For a complete list of the topics and sessions, visit the Faculty Summit site. Also, a few of our attendees heeded Alfred's call to recap their breakout sessions in verse—download a PDF of one of our favorite poems, about the future of mobile computing, penned by NYU professor Ken Perlin.

A highlight of this year's Summit was Bill Schilit's presentation of the Library Wall, a Chrome OS experiment featuring an eight-foot tall full-color virtual display of ebooks that can be browsed and examined individually via touch screen. Faculty members were invited to play around with the digital-age "bookshelf," which is one of the newest additions to our NYC office.

Over on the Research Blog, we've posted deeper dives on a few of the talks—including cluster management, mobile search and commerce. We also collected some interesting faculty reflections. For more information on all of our programs, visit our University Relations website. The Faculty Summit is meant to connect forerunners across the computer science community—in business, research and academia—and we hope all our attendees returned home feeling informed and inspired.